A platform has been developed for citizens of the Russian Federation to popularize separate waste collection and conscious consumption of Uber, which includes the largest federal map of secondary raw materials collection points. The platform was developed by the Russian Environmental Operator, a public law company for the formation of an integrated solid municipal waste management system.
In addition to the map of reception points, the Uber mobile application has advanced functionality for users that allows them to carry out eco-actions and receive Eco-reward points for them, which can be spent both with project partners and receive unique souvenirs as part of events.
The platform has also developed programs for conducting digital cleanups. As part of the clean-up, environmental education events, game activities and the formation of a rating of the most active participants can be provided.